AI Stock photos by Vecteezy Artificial intelligence has made substantial advancements over the past few years, from having the ability to create images on demand to now being able to generate videos with sound and effects that are indistinguishable from reality. While many see these tools as a technological breakthrough, many performers view them as a potential threat to the future of their careers. As AI-generated media continues to become more realistic, concerns are grow

Photo courtesy of Angie Allison When audiences sit down in a theater to enjoy a movie, they are often unaware of the years of planning, filming and editing that go into creating the final product. Understanding the filmmaking process gives people a much greater appreciation for the work required to bring stories to life on screen. From writing early drafts of a screenplay to recording scenes with the cast and crew to the visual effects artists who add final touches, film prod

Image courtesy of Drew Garraway It is a packed house at the Addition Financial Arena as thousands of basketball fans have gathered to cheer on the UCF Knights. Spectators are decked out in the team’s colors, occasionally joining in on spontaneous sporting chants. The mascot dances enthusiastically through the aisles, bringing joy to everyone’s faces, and people wave at themselves with a mix of surprise and excitement on the jumbotron. The score is close, and with only seconds

Image provided by Adobe Stock Researchers at the University of Rochester’s Simon Business School and Northwestern University’s Kellogg School of Management found that independent video game publishing companies are seeing a better return on investment than larger publishers when sponsoring Twitch influencers to market their games. According to the recent study, The Promotional Effects of Live Streams by Twitch Influencers, positive returns on investment were mainly seen by